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Balenciaga is a fashion house founded by Cristóbal Balenciaga, a
Spanish designer, born in the Basque Country, Spain. He had a
reputation as a couturier of uncompromising standards and was
referred to as "the master of us all" by Christian Dior. His
bubble skirts and odd, feminine, yet ultra-modern shapes were
trademarks[citation needed] of the house. The house of
Balenciaga is now owned by the French multinational company PPR
Cristóbal Balenciaga opened his first boutique in San Sebastián,
Spain, in 1918, which expanded to include branches in Madrid and
Barcelona. The Spanish royal family and the aristocracy wore his
designs, but when the Spanish Civil War forced him to close his
stores, Balenciaga moved to Paris.
Balenciaga opened his Paris couture house on Avenue George V in
August 1937, and his first runway show featured designs heavily
influenced by the Spanish Renaissance. Balenciaga's success in
Paris was nearly immediate. Within two years, the French press
lauded him as a revolutionary, and his designs were highly
sought-after. Carmel Snow, the editor of Harper's Bazaar was an
early champion of his designs.
Customers risked their safety to travel to Europe during World
War II to see Balenciaga's clothing. During this period, he was
noted for his "square coat," with sleeves cut in a single piece
with the yoke, and for his designs with black (or black and
brown) lace over bright pink fabric.
However, it was not until the post-war years that the full scale
of the inventiveness of this highly original designer became
evident. His lines became more linear and sleek, diverging from
the hourglass shape popularized by Christian Dior's "New
Look".The fluidity of his silhouettes enabled him to manipulate
the relationship between his clothing and women's bodies. In
1951, he totally transformed the silhouette, broadening the
shoulders and removing the waist. In 1955, he designed the tunic
dress, which later developed into the chemise dress of 1958.
Other contributions in the postwar era included the spherical
balloon jacket (1953), the high-waisted baby doll dress (1957),
the cocoon coat (1957), the balloon skirt (1957), and the sack
dress (1957). In 1959, his work culminated in the Empire line,
with high-waisted dresses and coats cut like kimonos. His
manipulation of the waist, in particular, contributed to "what
is considered to be his most important contribution to the world
of fashion: a new silhouette for women."
In the 1960s, Balenciaga was an innovator in his use of fabrics:
he tended toward heavy fabrics, intricate embroidery, and bold
materials. His trademarks included "collars that stood away from
the collarbone to give a swanlike appearance" and shortened
"bracelet" sleeves. His often spare, sculptural creations—
including funnel-shape gowns of stiff duchess satin worn to
acclaim by clients such as Pauline de Rothschild, Bunny Mellon,
Marella Agnelli, Gloria Guinness and Mona von Bismarck—were
considered masterworks of haute couture in the 1950s and 1960s.
In 1960 he designed the wedding dress for Queen Fabiola of
Belgium made of ivory duchess satin trimmed with white mink at
the collar and the hips. Jackie Kennedy famously upset John F.
Kennedy for buying Balenciaga's expensive creations while he was
President because he feared that the American public might think
the purchases too lavish. Her haute couture bills were
eventually discreetly paid by her father-in-law, Joseph Kennedy.
Several designers who worked for Balenciaga would go on to open
their own successful couture houses, notably Oscar de la Renta
(1949), Andre Courreges (1950), Emanuel Ungaro (1958), but his
most famous and noted Protege was Hubert de Givenchy, who was
the lone designer to side with Balenciaga against the Chambre
Syndicale de les Couturiers Parisienne and also the press over
the scheduling of his shows.
In 1957, Balenciaga famously decided to show his collection to
fashion press the day before the clothing retail delivery date,
not the standard four weeks the fashion industry followed at the
time. By keeping the press unaware of the design of his garments
until the day before they were shipped to stores, he hoped to
curtail ongoing piracy and copying of his designs. The press
resisted, finding it nearly impossible to get his work into
their print deadlines, but Balenciaga and mentored Givenchy
stood firm, seriously impacting their coverage and press of the
era. His supporters would argue that rival Christian Dior would
gain acclaim from copying Balenciaga's silhouettes and cuts,
claiming them as his own original work; because Balenciaga
wasn't interested in press coverage, the media and consumer
never knew.
In 1967, both designers reversed their decision and joined the
traditional schedule.
Balenciaga defiantly resisted the rules, guidelines and
bourgeoisie status of the Chambre, and, thus, was never a
member. Although he is spoken of with immense reverence,
technically, Balenciaga couture was never Haute Couture.
Cristóbal Balenciaga closed his fashion house in 1968, and died
in 1972. The house lay dormant until 1986.
In 1986, Jacques Bogart S.A. acquired the rights to Balenciaga,
and opened a new ready-to-wear line, Le Dix. The first
collection was designed by Michel Goma in October 1987, who
remained at the house for the next five years to mixed reviews.
He was replaced in 1992 with Dutch designer Josephus Thimister
who began the restoration of Balenciaga to an elite, high-
fashion status. During Thimister's term, a young Nicolas Ghesqui
ère would join as a license designer, and eventually promoted to
head designer in 1997.
In 1992, for the Summer Olympic Games, House of Balenciaga
designed the French team's clothes to give them a more
sophisticated look.
Balenciaga is now owned by the Gucci Group (part of PPR), and
its womenswear and menswear is headed by Nicolas Ghesquière.
Ghesquière, like Balenciaga, is a self-taught designer, and
apprenticed to Jean-Paul Gaultier and Agnes B. The hip, fresh
interpretation of Balenciaga classics, such as the semifitted
jacket and the sack dress, caught the attention of the media as
well as such celebrities as Madonna and Sinéad O'Connor.
In 2002, Balenciaga's star Nicolas Ghesquiere copied the work of
Kaisik Wong, a designer from San Francisco. Nicolas Ghesquiere
created a patchwork vest in his spring collection that resembled
one that Wong designed in 1973. Nicolas Ghesquiere admitted in
an interview in Paris that he had copied the garment.
There was some conflict within the house of Balenciaga on
Nicolas Ghesquiere's designs. The Gucci group said that if
Balenciaga didn't become profitable within the year 2007, they
would replace him.[citation needed] Ghesquière's F/W 2005 line
showed that the house was not only profitable, but also
attracted a number of celebrity customers including editor-in-
chief at Vogue, Anna Wintour.
The house of Balenciaga designed the dresses worn by Jennifer
Connelly and Nicole Kidman to the 2006 Academy Awards, as well
as the wedding gown Kidman wore for her recent marriage to Keith
Urban. Kylie Minogue also wore a Balenciaga dress for her "Slow"
and "Red Blooded Woman" music videos and for her concert tour.
Today the brand is most famous for its line of motorcycle-
inspired handbags, especially the famous "Lariat." Balenciaga
has four exclusive boutiques in the United States. One
Balenciaga store is located on 22nd St in New York,NY. A second
store is located in Los Angeles, CA on Melrose Avenue. Recently,
a third store opened at the famous shopping center South Coast
Plaza, in Costa Mesa, CA. This store is 1,200 square feet (110
m2) and includes coffin-like inset displays. The New York and
Los Angeles boutiques carry both men's and women's ready-to-
wear, while the South Coast Plaza boutique carries only women's
clothing. The most recent store, located in Las Vegas inside
Caesers Palace, carries only accessories.
Balenciaga's Fall/Winter 2007 show has wowed Teen Voque editor-
in-chief Amy Astley so much that an entire recent spread in the
magazine, titled "Global Studies" and shot in Beijing, was
influenced by it. The line included skinny jodhpurs, tight,
fitted blazers, beaded embellished scarves and other
multicultural mixes.
Balenciaga is also very well known for creating avant-garde
structural pieces, straddling the edge of fashion and
forecasting the future of women's ready-to-wear fashion.
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